90% of job seekers consider an employer's branding when applying for jobs, according to a 2019 report from Wonderful Workplaces, an employer branding agency. Part of running a successful business now includes enforcing a brand that will promote your company culture before a potential employee starts their first day. As successfully recruiting top, up-and-coming talent continues to become more difficult, establishing and honing your brand will be absolutely paramount to the success of businesses. With that in mind, here are a few ways you can build and communicate your staffing brand's message.
External Methods
Social Media
When we think of social media, the first thing that comes to mind may be an employer searching for a candidate's profile. Today, job seekers are viewing and judging the social media accounts of potential employers just as frequently to help them make their decisions. Whether it's to find opportunities they may be interested in or get to know more about the company culture, the top candidates view your socials to gain insight and meet your company.
How can you leverage the power of social media to get candidates interested in your company and your open positions?
- Provide inside looks at your operations. Being transparent will offer future employees a better look into day-to-day tasks and responsibilities.
- Ask your followers questions. Engaging with consumers or clients show that your company cares and is willing to adapt.
- Share posts that align with your employment brand and your industry. Showing you are current, modern, and up to date with knowledge proves you aim to be an industry leader and provide a welcoming environment for potential employees to learn.
- Engage with industry influencers who can help spread awareness for your brand. The more news of your business spreads, the more trustworthy your brand becomes. Visibility from established influencers will boost your credibility.
- Get creative and smart to stand out above others. Showing your personality attracts people. Same goes for honesty. Job seekers are likely to seek out interesting opportunities.
Despite what some may say, email remains one of the most effective forms of communicating with existing and potential candidates. Beyond crafting powerful, engaging messages, be sure to cultivate a friendly responsive approach to your resume database. By doing so, you can quickly change perceptions of your brand. Your email messages can also serve as a window to your company’s communication style.
Career Fairs
Career fairs allow you to recruit in person and, often, on the fly. This stage heightens the need for a strong, well communicated employer brand message. This could include everything from simple information about company benefits or fun experiences, as well as options for remote work, after-hours social gatherings, and more. Make an effort to communicate your workplace atmosphere at these events, not just about the work you do.
Career Websites
Both an internal and external brand awareness tool, career websites should be designed in a way that screams your company brand to visitors at every point. Your website serves as a platform to put your best foot forward and show off catered content to your audience of candidates. Make sure candidates are able to understand what it's like to work at your company and why they would want to apply to your position and your company as a whole—photos and videos, engaging copy, blog posts, etc.
Internal Methods
Induction Process
Your current employees should all be experts in your company brand. Everyone on your team should be able to give a unified and honest message of what it’s like to work at your company. Assuming your staff branding can stand alone to do that talking, another way of getting this message across would be to great place to deliver this message and information is right at the beginning, during the new employee induction process.
Include info about the culture, promises, and values. Make sure everything you say truly reflects the reality of your brand, as trying to hide things at this stage will only lead to disgruntled employees later down the road.
Training & Development Programs
Current employees need to be kept aware of your employer brand just as much as potential candidates. Use training programs as a way to reinforce that message while also delivering real value to your employees. Find fun ways to provide additional trainings when due to keep older employees fresh.
Internal Newsletters
Need a way to communicate with your entire workforce at once? Internal email newsletters are a great way to keep your team updated on changes to the company and reinforce the branding and identity of your business. Get different team members involved by asking them to write pieces to foster some participation and get individuals more familiar with company culture.
JobDiva: World’s Top Recruiting and Staffing Software
Building and communicating your staffing brand message takes a lot of work. With all the other responsibilities your job holds, the thought of executing branding may seem overwhelming. If you are looking for speed, quality, and support when it comes to your choice of staffing software, enlist the help of JobDiva. JobDiva provides an innovative staffing platform to give you the tools needed to keep up with a fast-moving job market. Their staffing software suite includes a best-in-class application tracking system, a texting platform, and an automated, algorithmic resume matching software, along with many other solutions. This will help your communication and outreach to spread your business’ brand awareness. Take your recruiting process to the next level by implementing technology that ups your candidate engagement and organization all while receiving wraparound support and training from JobDiva staff to set you up for success.
